Kick start your website's SEO

The job of search engine optimisation (SEO) is to increase your website’s search engine ranking for keywords relevant to your business.

To kick start your website’s SEO, WaratahWeb has developed the SEO Starter Pack, which provides the basics for making sure that your website is search-friendly.

Here’s what the starter pack offers:

• Essential metadata for each of your web pages, so that search engines such as Google, Yahoo! and Bing will find you;
• The top ranking Google keywords for your industry, which you can use to write keyword-rich content;
• Guidelines on how to write web content.

We know what to do with the metadata. It’s up to you to structure the web content and make clever use of the keywords we provide. The search engines will love you for it.

Why keywords are important for SEO

Did you know that the majority of websites are not optimised for keywords related to their subject matter? The result is that no one can find them and they miss out on valuable web traffic.

When a search engine such as Google, Yahoo! or Bing indexes your website, their algorithms detect keywords in order to determine the topic. When someone types in a keyword to search for a topic, the search engine looks through its database for web pages that match the keyword. If your website does not contain relevant keywords, then you won’t be ranked in the search results. It’s as simple as that.

Don’t risk it. Get visible with the SEO Starter Pack.

To find out more, contact WaratahWeb today.