Making sure your website is found by your target market

Search Engine Optimisation (usually called SEO) uses a series of tactics to help your website appear higher among native or organic (non advertising) search engine results.

All search engines are designed to match user queries with the most relevant and respected websites. So the SEO process means understanding:

• what potential customers might search to find your product or service;
• how search engines read and index your website;
• the measures you can take to become a better, more relevant match.

Why do you need SEO?

Your website is a must have business tool. Online 24/7, its potential as a sales generator and business ambassador are simply unmatched.  So consider these few facts:

• Most people use a search engine to find products or services.
• Around half will click on a top 5 result.
• Over 70% will click on a page 1 result.
• By the end of page 3, nearly all traffic has been lost.

That means, if your website does not achieve high native ranking, it isn't working as hard as it could.

What's involved with SEO?

An effective SEO program begins with solid keyword research. Once keywords are selected, it is possible to build a strategic SEO campaign.  This usually involves your own website (on the page) and other sites that point to yours (off the page).

SEO isn't a silver bullet.  Month by month, it paints a picture of the lead keywords that drive your website traffic and convert visitors.  This means ongoing measurement, plus review and revision of the SEO strategy in response to the user trends observed.

For best results, WaratahWeb recommend a minimum 12 month SEO program.

To find out more about our SEO services, please contact WaratahWeb and we can arrange a FREE 30 minute consultation with our SEO specialist.