Thursday, December 29, 2011
A few month's ago, Google announced on its Webmaster Central Blog they had improved the way in which sitelinks are displayed in search results. Sitelinks are the short hyperlinks that appear underneath a website's listing. They are displayed according to what Google thinks is most relevant to your search term and enable you to click directly to deeper pages on a website. You'll see sitelinks when you search for brand-related terms such as a company's name. For example, here are the sitelinks as they currently display when searching for "WaratahWeb" ...
As you can see, Google's new changes make sitelinks more organised and more visible - they apply only to organic search results (PPC Adwords ads are not affected) - and include part of the meta description, address of each page and short description.
It's worth checking your own company listing to see what Google is returning in sitelinks. If you want to control what's being displayed, make sure your page titles, addresses and meta descriptions are sharp, informative and make sense, not just to the search engines, but to humans as well.
You can also change the particular pages being displayed through Webmaster Tools.
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