Sunday, September 06, 2009
Well, not exactly ... as you may be aware, Bloomkit has always been WaratahWeb's branding for the Business Catalyst solution that we develop websites on, but our headline is not far from the truth. On August 29th, Adobe acquired Business Catalyst!!
For more than 25 years, Adobe has revolutionised the way the world engages with ideas and information. They are a BIG player in the web industry with products like Dreamweaver, Photoshop, Flash and Illustrator to name a few. Business Catalyst will complement their existing tools and services for the web and strengthen their software as a service (SaaS) offering.
So what does it mean for WaratahWeb and our customers you might ask?
For our customers, we don't anticipate any interruptions to the service. The system will continue to run at full steam, business as usual. The entire management team at Business Catalyst (BC) will remain intact and continue to manage and grow the system with the support of the wider Adobe organisation.
For WaratahWeb, we've made the decision to transition from the Bloomkit brand, instead we'll call it what it is ... Business Catalyst. It makes more sense to stick with this brand, and with Adobe's backing, it is sure to become more well-known in the marketplace in the very near future. WaratahWeb will be known as an Adobe Business Catalyst Partner.
The only change you will see in the coming weeks is the "rebranding" of the website administration console. The Bloomkit system will operate exactly as before, but workflow notifications, the admin console and the login screen will include the WaratahWeb/Business Catalyst branding.
So as far as we're concerned ... the best just got better! As for the future, Adobe will continue to deliver improvements, new features, and more for the BC platform. We know one thing is for sure, there are a lot of exciting initiatives in the pipeline - we'll keep you posted on those!
If you have any questions, please be sure to contact us.
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