WaratahWeb Blog

Welcome to our shiny new website
Thursday, November 05, 2009

Well here it is... finally!! WaratahWeb's new website with a brand new design, video and plenty more information for our visitors.  Be sure to check out our new Business Catalyst Features section, and also our FAQs -- we have lots more to add to this section over the coming weeks. In addition, we're currently working on the Customer Zone which we hope to release early in the new year.

We hope you like the new site.  If there's anything you'd like to comment on, be sure to send us an email.

Breaking News - Adobe buys Business Catalyst
Sunday, September 06, 2009

Well, not exactly ... as you may be aware, Bloomkit has always been WaratahWeb's branding for the Business Catalyst solution that we develop websites on, but our headline is not far from the truth. On August 29th, Adobe acquired Business Catalyst!!

For more than 25 years, Adobe has revolutionised the way the world engages with ideas and information. They are a BIG player in the web industry with products like Dreamweaver, Photoshop, Flash and Illustrator to name a few. Business Catalyst will complement their existing tools and services for the web and strengthen their software as a service (SaaS) offering.

So what does it mean for WaratahWeb and our customers you might ask?

For our customers, we don't anticipate any interruptions to the service. The system will continue to run at full steam, business as usual. The entire management team at Business Catalyst (BC) will remain intact and continue to manage and grow the system with the support of the wider Adobe organisation.

For WaratahWeb, we've made the decision to transition from the Bloomkit brand, instead we'll call it what it is ... Business Catalyst. It makes more sense to stick with this brand, and with Adobe's backing, it is sure to become more well-known in the marketplace in the very near future. WaratahWeb will be known as an Adobe Business Catalyst Partner.

The only change you will see in the coming weeks is the "rebranding" of the website administration console. The Bloomkit system will operate exactly as before, but workflow notifications, the admin console and the login screen will include the WaratahWeb/Business Catalyst branding.

So as far as we're concerned ... the best just got better! As for the future, Adobe will continue to deliver improvements, new features, and more for the BC platform. We know one thing is for sure, there are a lot of exciting initiatives in the pipeline - we'll keep you posted on those!

If you have any questions, please be sure to contact us.

You Don't Need A Domain Name You Need Two
Wednesday, May 20, 2009

Let me explain:

A domain name is very different to a company name. Although you should have as close to your company name (or its abbreviation) as you can get, there is another audience you need to think about – the search engines. A domain name is a very good ingredient to help your site rank highly in your most important keyword or keyphrase.

So let's say your business is a restaurant called Zoe's Italian Restaurant in the Sydney CBD and the keywords most of your market are searching are: italian restaurant sydney. Having the domain name: zoesitalianrestaurantsydney.com.au might work ok for the search engines, but it is too much of a mouthful to tell your customers on the phone and much too long for your business cards.

You can point any number of domains to a website as 'aliases' of the main domain, so why not have two? In this case, register zoes.com.au or zoesitalian.com.au or zoessydney.com.au and the generic search domain: italianrestaurantsydney.com.au and if that domain is already taken, try spacing the words with hyphens: italian-restaurant-sydney.com.au. You can also try and get the .net.au domain as an alternative too.

When you set up your website (or your webmaster does), submit your search engine friendly domain to directories and search engines and give your human friendly name out in business cards, on the phone, in advertisements etc, and use it for your email.

Don't worry about your business name not coming up in searches, there is far less competition for your unique business name than for your industry, so the copy on your website should ensure it is placed highly in the results page.

If you're not sure what the best keyword phrase is for your business (the one that is searched the most), ask your webmaster, or the person who is doing your Search Engine Optimisation. That subject alone would take a whole article to cover.

Mike Barker
Internet Business Consultant
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